If you’re a publisher struggling to transform your organization from a traditional magazine to an integrated media company, you are probably painfully aware that this evolution is not just about re-inventing your business model. It also requires integrating your internal resources, your customer, prospect, and electronic and print product databases, and evolving your audience and your product mix to accomodate your advertisers’ need for online advertising opportunities.
Most departments, like editorial and marketing, will adapt to these changing conditions with relative ease. Others, including circulation, may not. Yet, your successful transition to the new integrated media model requires innovative use of your customer data and demographics to deliver niched online products and qualified audiences.
SBM Audience Development specializes in helping trade publishers evolve print circulation into integrated online audiences, drive web traffic, develop lead generation vehicles, and identify new revenue opportunities using cost-effective database marketing strategies.
Contact us today to discuss how SBM Audience Development can help you transition your circulation department into an Audience Development powerhouse!