Projects
LATEST REPORT 2035 OUT NOW
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me and you can start adding your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Tip: Add your own image by double clicking the image and clicking Change Image.
LATEST REPORT
2035 OUT NOW
Audience Analytics & Reporting
Change is the new normal.
It can be stressful, but it's also often ripe with new possibilities if you're looking.
Apple's Mail Privacy Policy (MPP) rollout in fall2022 has eliminated open rates as a reliable email marketing success metric and marketers' attempts to find a replacement has exposed some hard truths about how email campaigns are truly performing.
Next up in July 2023 is the end of the 3rd party cookie and Universal Analytics. GA4 is the new analytics standard and it promises to provide more flexible and useful reporting to those willing to dive in and leverage its promise.
Want to understand your digital audience data and use it to create actionable & measurable business strategies? We can help!
DB Management / Custom Lists
Here at SBM Audience Development we love digging into the data weeding out duplicate, incomplete, and obsolete records appending demographics and email addresses finding and developing qualified prospect lists and much more.
Whether you need help cleaning up your current customer/prospect lists, implementing or converting to a integrated customer platform, understanding, segmenting or identifying new audiences, our team can help you get your data into tip-top shape in no time.
Reach out today to get email verification or custom list pricing
Digital Event Production
Digital events like webinars, forums, or user meetings are an economical way to connect with your audience, but they require a great deal of preparation and management.
Don't have the human resources it takes to add this profitable channel to your advertiser offerings, or need to borrow our know how to produce a special, one-off event? We can help!
Leverage our webinar platform, event management expertise, and email promotion services to engage with your audiences in this highly effective way.
Traditional Circ Management
We got our start in controlled circulation, so if you’re looking for someone to help you develop / implement an annual marketing plan, file audit statements, or USPS statements of ownership, we are happy to assist for as little or as long as you need.
About
Audience management veterans each with more than 20 years' experience, we leverage our digital marketing, database, and analytics expertise to help niche media organizations build better, digital-first audiences.
Services
Whether your needs are project-based or ongoing, our team provides a variety of services including audience marketing, management, metrics, insights, reporting, strategy and analysis; digital event production and management; and email campaign management.
Swipe File
When you need (or are forced by diminishing returns) to re-evaluate current audience marketing efforts or jumpstart results, but your creative tank's on empty, find some inspiration from fellow marketers. Browse our curated list and swipe some inspiration from other creatives.